How does it work?
The performance of your products is essential to your company’s image and success in the marketplace. Consumers will be very demanding about the quality and truthfulness of everything you say on the packaging and in your advertising messages.
Regulatory agencies and your competitors will be watching for exaggerated or unclear and misleading claims. So the issue of testing is paramount.
Whether it is to support your product promise or to reinforce your brand identity, using performance testing will help your product succeed in the marketplace.
Claims can be made by listing the recognised properties of each ingredient in the formulation or in a ‘free’ manner. That is, without any real scientific basis, but rather in the image of what you want to achieve to seduce the consumer. For example, a product claiming the presence of a certain popular ingredient in its formula will be a major plus for its marketing. If it is an ingredient that is known and sought after by the consumer, they will make a positive association with the ingredient.
This is where having verified the tolerance and efficacy of your new product through performance testing will be of great value.
Questions to ask yourself to define your claim and position yourself on the market:
- How do you want to position your product?
- What claims will be relevant to your brand image?
- Which benefits do you want to achieve with your product formulation?
- What tests should be applied to your products?
The choice of a claim will therefore be a key factor for the success of your product on the market. Do not hesitate to consult us for our lists of clinical studies and our protocols concerning the claims that your products may require.