Our consumption habits are undergoing real transformations in our daily lives over time. Consumption sometimes reasoned with more sense, a need for ethics, or a return to naturalness is emerging in many areas and especially in cosmetics! Consumption habits are changing, the field of cosmetic packaging is adapting.


Cosmetic packaging AIRLESS

A packaging on the red carpet at the moment: the “Airless” which consists in delivering a formula in a safe, effective and hygienic way.

Why such a trend? The development of clean beauty and the transition to natural cosmetics have also reinforced this phenomenon. Indeed, these preservative-free formulas require packaging that does not allow air and light to pass through to protect the active ingredients sensitive to oxydation.


5 reasons to adopt an Airless bottle

  • A hygienic solution: By preventing any air from entering the bottle, the packaging avoids oxidation but also pollution of the product for a better longevity. Contact with the finger is also avoided, the risk of bacterial contamination is eliminated.
  • A natural composition: As the outside air does not come into direct contact with the product, the formula does not necessarily require chemical preservatives, to the delight of sensitive skin. The protection of the active ingredients against the risks of oxidation is thus optimal.
  • Little waste: At least 95% of the product can be consumed, which differentiates it from the classic pump bottle.
  • A very practical side: It works at 360°, so even when it is upside down, which facilitates the application of the product on certain areas such as sunscreen for example.
  • An ecological impact: No use of propellant gas and possibility to refill the bottle.
packaging cosmetic

2 types of Airless flask :

  • The piston type allows to compensate the lost volume of product without letting air in.
  • A pocket or a tube that retracts on itself.

There are airless packaging without phthalate, bisphenol compatible with organic products.

In resume, a practical, reusable, hygienic, economical and adapted packaging for organic products!

Organic SOURCED cosmetic packaging

You want to create an organic cosmetic product? It would be a pity not to use an adapted sourced organic cosmetic packaging, meeting the same requirements of eco-responsibility. And for good reason, consumers are no longer only interested in the product, they are attentive to the company’s values, and the composition of the packaging is part of it.

cosmetic packaging


Made from renewable resources, bio-based packaging helps reduce greenhouse gas emissions. Organic sourced plastics are made from renewable materials such as biomass. They are made from starch (corn, potatoes, wheat, cassava, rice), sugar (sugar cane or sugar beet), vegetable oils (castor oil, etc.) or cellulose (wood, cotton, etc.), among others. What differentiates them from conventional plastics of fossil origin made from petroleum that take millions of years to form.

An organic sourced plastic packaging can in fact be 100% or partially organic sourced, and may or may not be biodegradable. What is biodegradable packaging? They are packaging with the ability to decompose naturally under the action of micro-organisms. As a result, packaging can be organic-sourced and non-biodegradable just as packaging can be biodegradable but not necessarily bio-sourced, i.e. made of renewable materials.

Some examples of cosmetic packaging:

  • Here is the example of LDPE and HDPE which are on one hand bio-sourced, therefore from renewable natural materials and on the other hand recyclable in the sorting and revalorization channels in operation in Europe and France.
  • Another solution is the thermoplastic resin, called Gaïalène, produced from non-food resources of French origin. This is a new generation of plastic made from starch, at least 50% of which is biosourced. It has many advantages: local cultivation, absence of GMOs, recyclability, and a very significant reduction in the carbon footprint.
  • From the same family of polyolefins, the PE Green thermoplastic resins produced in Brazil, made from 100% cane sugar ethanol, which offer mechanical performance and aesthetics identical to high-density polyethylene of fossil origin.


REFILLABLE cosmetic packaging

Refillable packaging, one more step towards a more eco-responsible beauty. Whether in cosmetics or nutricosmetics, luxury and mass market brands are looking for packaging with a low ecological footprint. Thus, we are beginning to find beauty products sold in the form of refills that are reminiscent of bulk sales, an increasingly popular method of consumption.

Major brands offer lipsticks, perfumes and refillable powders. The case that contains the make-up can be kept and even looks like a jewel for the user .

It would seem that refillable packaging is a good compromise between consumer expectations and the preservation of the environment.

cosmetic packaging

For which cosmetic preparations?

  • Creams: moisturizing creams, cleansing milks, hair care.
  • Gels: moisturizing gels, toothpastes, shaving gels.
  • Oils: serums, massage oils.

In short, there are opportunities to improve your offer, to make it more coherent if you opt for natural formulas and to satisfy environmentally conscious consumers.

Would you like to be accompanied by experts for your In & Out innovations?


More than ever, beauty is a perfect combination of cosmetics and nutrition. Do you want to innovate or are you simply curious?