Launching a dietary supplement (vitamins, minerals, plant-based products, etc.) requires a regulatory, scientific, and marketing approach. In Switzerland (and also in the EU), it is a regulated product, but less strictly than a medicine—however, the requirements are still significant.

Here are the main steps:

1) Define the product

  • Type of supplement (vitamins, probiotics, plants, proteins, etc.)
  • Dosage form (capsules, powder, gummies, liquid)
  • Target audience (athletes, sleep, immunity, etc.)
  • Positioning (well-being, performance, beauty, etc.)

2) Formulation & development, including regulatory verification

  • Choose permitted ingredients
  • Check legal dosage limits (very important)
  • Ensure stability and bioavailability
  • Work with a laboratory or formulator

👉 Warning: some ingredients are prohibited or restricted depending on the country.

3) Packaging & labeling

Typical requirements:

  • full ingredient list
  • daily dosage
  • usage precautions
  • batch number + expiration date
  • mandatory legal statements depending on the country

4) Manufacturer selection

Choose a certified manufacturer (GMP / ISO 22000 type standards)
Quality testing includes:

  • microbiology
  • heavy metals
  • actual active ingredient dosage
  • controlled batch production

5) Notifications / market placement, including marketing & claims

Depending on the country:

  • sometimes a simple notification (dietary supplement)
  • sometimes notification to a health authority
  • in Switzerland, some products must be declared to the relevant authorities before sale
  • claims must be scientifically validated
  • medical claims are prohibited (“cures”, “treats”)
  • regulated advertising (especially health/well-being)

6) Production of the first commercial batch

  • Based on approved MOQs
  • According to completed registrations

7) Distribution

  • e-commerce, pharmacies, gyms, retail
  • logistics and storage (temperature, humidity)
  • import/export compliance for international sales

8) Insurance & liability

  • product liability insurance
  • traceability in case of product recall

We can guide you: https://www.nccreation.ch/en/ncc-services/
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