The beauty hygiene market continues its mass distribution transformation, in particular, we observe a fourth consecutive year of lower sales in France. Indeed, more and more brands are pursuing their shift towards more natural and more responsible products.

For example, 69% of French people say they are ready to buy products from companies that demonstrate transparency and integrity, and 71% afirm that they are ready to purchase products from enterprises that  respect the environment.

Regarding the evolution of the consumption model in Europe,

The new formulations must adapt, and be placed under the sign of naturalness and responsibility. In fact, packaging must be redefined, with for example bottles produced with 100% recycled plastic, and/or with plastic collected on beaches. We can also think of using FSC (Forest Stewardship Council) certified cardboard and paper.

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Source (Premium Beauty News)